Post by account_disabled on Nov 26, 2023 7:22:17 GMT
If you run your own online store, you are probably familiar with concepts such as SEO or optimization. But do you know what positioning in Google Maps is? Building visibility on Google Maps will allow you to reach a wider audience and mark your company's presence on the local market. In this article you will learn what exactly this process is and how to implement it. CONTENTS: What is positioning in Google Maps? How to improve the position of your business card on Google Maps? Positioning in Google Maps – useful tips How to add Google Map to a website? Why is it worth it? What is positioning in Google Maps? Positioning is the process of matching a website to the ranking factors and algorithms in the search engine. The better the website is optimized in this respect, the greater its chance of ranking high in Google.
This, in turn, increases your opportunities to gain traffic to your Special Database website and acquire customers. Search results with location in Google Maps So what is positioning on Google Maps? As you may have noticed, only three business cards are displayed on the SERP page. To expand a longer list, the user must click the "View All" button. When he does this, he will see a long list, but divided into several pages - just like regular search results. This means that some companies' business cards are more visible and have a greater chance of being seen by potential customers. Being present in one of the first few places is therefore very beneficial for the company, so you should on Google Maps. How to improve the position of your business card on Google Maps? There is no official list of factors that directly affect the ranking. However, it is known that in the process of positioning in Google Maps, attention to the quality of the company's business card plays a key role. But what does it mean? Which business card can be called valuable and which is not? The most important thing here is to properly complete the data. The more of them, the better. Company name and keywords The first thing the system will ask you to do when optimizing and positioning your business card on Google Maps is to specify the company name. This should be the official name you use on your website, in social media or elsewhere on the Internet.
Some people put a few keywords here, but this is not a good solution. Although it may help you get a high position initially, you should know that positioning in Google Maps in this way is not in line with Google's policy. If the search engine finds out that you are violating the regulations, it may ban you. It is better not to take risks and include only the actual name of the company in the business card, and add appropriate keywords in other places, e.g. company description, service descriptions, etc. Complete and up-to-date information As you already know, the more information your Google Maps business card contains, the better. If you want to appear higher than your competition, complete all data from A to Z. The basic information that should never be missing is: company name; type of activity; address and telephone number; service provision area; opening hours; services offered. Search results – information in the Google business card Complete data will allow you to present yourself well not only in the eyes of the search engine, but also in the eyes of users. The more information they receive, the easier it will be for them to contact you, get to your location or make a decision about cooperation.