Post by account_disabled on Oct 26, 2023 4:07:26 GMT
Horatio McCallister and the Growth Hacking Pirate Funnel The growth hacking funnel generally has or phases , depending on who tells you. You will find some versions of the funnel that have points or in which some items are reversed. This is because it is not science but just a question of marketing whether the acronym of the voices is AARRR, AAARR or AAARRR, the important thing is that it sounds like the typical cry of the drunken Pirate. Captain McAllister from The Simpsons actually comes to mind for me. In any case, here are all the steps Awareness.
I am addressing a segment of the public that at this stage we photo editing servies call "unknown". Here I am looking for new customers within the user universe. Acquisitions . Strangers leave me contact and become leads. I sign up for the newsletter or download an ebook. Activation . Cold leads become warm and show interest in the product. Let's say that for a software it could be the "free trial" phase. Retention . I like the product and will use it again several times. I don't uninstall the free trial but I realize that it is useful to me. Revenue . I am willing to pay for a product.
I purchase the "pro" version of the aforementioned software. Referrals . I tell my friends how great it feels to use that product. The phases are actually always the same as those in other funnels, perhaps further unpacked here. The point, however, is not how many phases there are, but how relevant they are to the business you are analyzing. There could be Journeys, in fact, so it is not interesting to analyze the Activation phase because we can consider it a part of the Acquisition phase for a B B, for example, where the Customer Journey becomes a Buyer's Journey, a true customer activation it is difficult to define.
I am addressing a segment of the public that at this stage we photo editing servies call "unknown". Here I am looking for new customers within the user universe. Acquisitions . Strangers leave me contact and become leads. I sign up for the newsletter or download an ebook. Activation . Cold leads become warm and show interest in the product. Let's say that for a software it could be the "free trial" phase. Retention . I like the product and will use it again several times. I don't uninstall the free trial but I realize that it is useful to me. Revenue . I am willing to pay for a product.
I purchase the "pro" version of the aforementioned software. Referrals . I tell my friends how great it feels to use that product. The phases are actually always the same as those in other funnels, perhaps further unpacked here. The point, however, is not how many phases there are, but how relevant they are to the business you are analyzing. There could be Journeys, in fact, so it is not interesting to analyze the Activation phase because we can consider it a part of the Acquisition phase for a B B, for example, where the Customer Journey becomes a Buyer's Journey, a true customer activation it is difficult to define.