Post by account_disabled on Sept 3, 2023 10:20:41 GMT
On 06.24.2014 Google published an in-depth post on the functioning of the quality score and its role in the calculations of the Ad Rank which regulates Adwords auctions. Objective : To provide guidance on optimizing online advertisements .
The article links to a pdf document which aims to clarify a series of misunderstandings about how the quality score is calculated and works after the profound update of the Ad Rank formula, the algorithm that is responsible for establishing the positioning of Adwords ads in public auctions.
Before proceeding with the summary of the document, it is Phone Number List therefore useful to remember what the Ad Rank update consisted of .
Google Adwords Ad Rank formula that calculates the quality of ads
The changes in the Ad Rank formula since the last update
The official announcement of the improved ranking formula is from October 2013
In essence, the formula was based on a calculation that took into consideration the maximum CPC bid and the quality score . After the update, to date, ad placement also depends on a third factor: ad extensions and ad formats.
The changes introduced in that update can be summarized as follows:
The implementation of extensions and the type of format chosen influence the auction, so with the same offer and quality score, the third factor introduced is considered;
In turn, the possibility of inserting extensions is subject to the achievement of an adequate score. Extensions cannot be mounted on ads with a very low quality score ;
In each auction, Google will automatically publish the best performing extensions and formats;
These changes will impact ad CPCs. Relevant and well-performing extensions will lower the cost per click and vice versa;
The update affects only search ads, not display ads.
The article links to a pdf document which aims to clarify a series of misunderstandings about how the quality score is calculated and works after the profound update of the Ad Rank formula, the algorithm that is responsible for establishing the positioning of Adwords ads in public auctions.
Before proceeding with the summary of the document, it is Phone Number List therefore useful to remember what the Ad Rank update consisted of .
Google Adwords Ad Rank formula that calculates the quality of ads
The changes in the Ad Rank formula since the last update
The official announcement of the improved ranking formula is from October 2013
In essence, the formula was based on a calculation that took into consideration the maximum CPC bid and the quality score . After the update, to date, ad placement also depends on a third factor: ad extensions and ad formats.
The changes introduced in that update can be summarized as follows:
The implementation of extensions and the type of format chosen influence the auction, so with the same offer and quality score, the third factor introduced is considered;
In turn, the possibility of inserting extensions is subject to the achievement of an adequate score. Extensions cannot be mounted on ads with a very low quality score ;
In each auction, Google will automatically publish the best performing extensions and formats;
These changes will impact ad CPCs. Relevant and well-performing extensions will lower the cost per click and vice versa;
The update affects only search ads, not display ads.