Post by account_disabled on Jan 29, 2024 8:53:03 GMT
The target audience and meets their needs. It is also important to set up a flow line that allows you to quickly access such information and view it all at once. Email newsletters and apps If we already have some kind of contact with your company, we will continue to provide more detailed information through email newsletters and apps. Make it easy to connect with a sales representative by specifying your contact information. KPI settings KPI is an acronym for "Key Performance Indicator" and is called a "Key Performance Indicator". Simply put, it is a set of small goals that are broken down into smaller steps to achieve the final goal. KPIs need to be somewhat detailed and have multiple settings.
Once you've prepared content that takes into account your target touchpoints along Phone Number List the customer journey, it's time to set KPIs. Think about how much you need to earn to reach your final goal. Examples of KPIs include the number of followers on SNS, the number of accesses to owned media, the number of e-mail newsletter registrations, the number of downloads of white papers, and the number of inquiries. Turn PDCA Applying what we have introduced so far to the PDCA cycle results in the following. Plan = Persona settings, customer journey settings, touchpoint settings Do=content creation/update Check＝KPI setting Next, execute the Action. We check various analytical data collected through content operations and develop improvement measures if KPIs are not achieved. It is recommended to use Google Analytics for analysis.
We will check the following points from every angle. Does the content meet user needs? Is the frequency of distribution appropriate? Are the design colors and font design appropriate? Is the flow line for inquiries (email, phone, LINE, chat, etc.) appropriate? Is it easy to understand how to download materials and register information? SEO measures for content with high bounce rate and exit rate/content with high number of accesses, and location on the site Operational structure Creating and updating content takes time and effort. Decide on multiple people to be in charge and set up a team operation system. Including multiple perspectives makes the content more diverse and deeper. Also, by selecting a person in charge and performing a final quality check, you can improve the content to be highly reliable and attractive. 10 BtoB content marketing success stories So far, we have looked in detail at how to operate BtoB content marketing.
Once you've prepared content that takes into account your target touchpoints along Phone Number List the customer journey, it's time to set KPIs. Think about how much you need to earn to reach your final goal. Examples of KPIs include the number of followers on SNS, the number of accesses to owned media, the number of e-mail newsletter registrations, the number of downloads of white papers, and the number of inquiries. Turn PDCA Applying what we have introduced so far to the PDCA cycle results in the following. Plan = Persona settings, customer journey settings, touchpoint settings Do=content creation/update Check＝KPI setting Next, execute the Action. We check various analytical data collected through content operations and develop improvement measures if KPIs are not achieved. It is recommended to use Google Analytics for analysis.
We will check the following points from every angle. Does the content meet user needs? Is the frequency of distribution appropriate? Are the design colors and font design appropriate? Is the flow line for inquiries (email, phone, LINE, chat, etc.) appropriate? Is it easy to understand how to download materials and register information? SEO measures for content with high bounce rate and exit rate/content with high number of accesses, and location on the site Operational structure Creating and updating content takes time and effort. Decide on multiple people to be in charge and set up a team operation system. Including multiple perspectives makes the content more diverse and deeper. Also, by selecting a person in charge and performing a final quality check, you can improve the content to be highly reliable and attractive. 10 BtoB content marketing success stories So far, we have looked in detail at how to operate BtoB content marketing.